Haven’t written here in a while, so this is a sort-of round-up of articles, blog postings from various places.
I’ve been focused on customers and ecommerce lately. With this is mind, I’ve written a few articles and blog postings dealing with the subject.
I’ve found that when offline or traditional business owners have difficulty wrapping their minds around concepts we take for granted in the sphere of ecommerce, the fault predominantly lies in the language used to explain the concepts.
This quote, from When Does An Online Customer Referral System Make Good Business Sense?, sets the stage for defining the language, sharing the reasons “why,” and segmenting customers and your cheerleaders into groups who would most likely use your new system.
From Rocking Those Customer Referrals – Your Virtual Sales Team, emerges an understanding of the types of web tools available to manage this newly emerging process. Not to leave you hanging, I’ll also point you towards free trials, online demos, and downloadable software so you can put theory into practice.
Since it is often better to have a guide when heading into unfamiliar territory, I’ve gone ahead — and doubled back — with some recommendations on ecommerce solutions that give you a chance to try before you make a decision. Even if you’re a veteran ecommerce user, when your friends and colleagues ask you for a selection of services they can look at for themselves, you’ll have a jumping off point.
I’m getting better at creating articles webmasters, business blog owners, and ezine editors can use to share with their audiences. To this end, I penned several that put forth the ideas and concepts discussed in the above-referenced blog posts. Feel free to use them in your publications.
These are the EzineArticles versions.
- Secret Weapon For Offline Business – An Online Customer Referral System
- Trim The Time It Takes To Select An E-Commerce Solution – Ask The Right Questions