Customer-Centric Writings on E-Commerce and Referrals

Haven’t written here in a while, so this is a sort-of round-up of articles, blog postings from various places.

Customer Service, Referrals, Ecommerce - city-light-workers-seattle

I’ve been focused on customers and ecommerce lately. With this is mind, I’ve written a few articles and blog postings dealing with the subject.

I’ve found that when offline or traditional business owners have difficulty wrapping their minds around concepts we take for granted in the sphere of ecommerce, the fault predominantly lies in the language used to explain the concepts.

This quote, from When Does An Online Customer Referral System Make Good Business Sense?, sets the stage for defining the language, sharing the reasons “why,” and segmenting customers and your cheerleaders into groups who would most likely use your new system.

From Rocking Those Customer Referrals – Your Virtual Sales Team, emerges an understanding of the types of web tools available to manage this newly emerging process. Not to leave you hanging, I’ll also point you towards free trials, online demos, and downloadable software so you can put theory into practice.

Since it is often better to have a guide when heading into unfamiliar territory, I’ve gone ahead — and doubled back — with some recommendations on ecommerce solutions that give you a chance to try before you make a decision. Even if you’re a veteran ecommerce user, when your friends and colleagues ask you for a selection of services they can look at for themselves, you’ll have a jumping off point.

I’m getting better at creating articles webmasters, business blog owners, and ezine editors can use to share with their audiences. To this end, I penned several that put forth the ideas and concepts discussed in the above-referenced blog posts. Feel free to use them in your publications.

These are the EzineArticles versions.

Photo Credit :: City Light customer account operators, 1945. Courtesy of Seattle Municipal Archives via Flickr. Licensed under Creative Commons with Some Rights Reserved.


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  1. #1 by Chris on March 21, 2011 - 2:01 am

    Referral marketing, in all it’s forms, seems to be massively under utilised by most businesses.


    • #2 by Vernessa Taylor on March 21, 2011 - 12:48 pm

      Hi Chris,

      You have a very valid point. Offline businesses get word-of-mouth traffic but don’t tend to have any type of referral system in place. And online business miss the boat on this too. Both online and bricks-and-mortar businesses can take advantage of this because it is super-easy (and inexpensive) to set up an automated referral marketing method.

      Thanks for stopping by.

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