Serendipity just sounds great. Add it to the events of your day and the results come out great, too!
Serendipity : an aptitude for making desirable discoveries by accident – (Coined by Horace Walpole, from the Persian fairytale The Three Princes of Serendip, in which the heroes possess this gift. Dictionary.com)
Serendipity is not always about some airy-fairy fantasy tales! But how does it relate to the more serious matter of your local business?
I was doing a bit of research for an article I was writing on how to select the right ecommerce and affiliate management systems when I was pleasantly surprised by my serendipitous discoveries. 🙂
This is a case of Geographical Serendipity, if such a thing exists. I was visiting the home of baseball greats, the Durham Bulls, based in Durham, NC.
Sitting at my sister-in-law’s computer, I did a search for comments about how different affiliate management systems are working for those currently using them. I came across a website where the owner’s comments were quite quotable. As I dropped a quote from him into my article, I realized that my readers might find his Funny Employee Awards products interesting. Quickly looking around to see if he offered revenue sharing on his products, to my surprise, I discovered that his business was based right down the street from where I sat (in Durham!).
Next, I reviewed some of the neat features offered by one of the online ecommerce systems featured in the article I mentioned I was writing. Pleased to find out that CoreCommerce had a lucrative affiliate program, I clicked through to sign up for it, and found that the company that manages their affiliate program is a local business based in the neighboring city of Cary, NC — which shares a border with Durham!
I just like the word. And you have to admit, it’s always nice to be surprised with little happenings that move you along on your To-Do list.
Had any serendipity in your day lately?
Tell us about it in the comments below!