Could It Be True? Local Business Owners Afraid of Social Networking?

That’s a scary question! Could it be true that local business owners are afraid of putting themselves — or more to the point — their businesses, out there?

No-one can force you to add social media to your marketing mix. In truth, if you stay out of the game, there’s more room for those who want to play. But while you’re saying, “What can I do?” How can I get more customers? Why are my clients racing over to the competition? — you could be putting a little effort into the whole social networking scene, and seeing at least a modest return on your efforts (ROE).

This quote is from the blog post, Are Local Business Owners Scared of Social Networking?. It makes some valid points, and hopefully, makes business owners who are reluctant to join the scene, at least think about “why not?”

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